Notably, Levy mentions that customers increasingly enter aesthetics through lip filler rather than Botox, a change from what Alchemy 43 saw in the past. Over 50% of Alchemy 43’s new clients haven’t had Botox or injections more generally before. Its second bestselling treatment is the lip-plumping treatment Perfect Pout.
Alchemy 43’s bestselling treatment is Hello Bright Eyes, a dusting of Botox for the elevens, crow’s feet and forehead lines. From 2021 to 2022, the business’s revenues jumped 36%. On social media, the med-spa’s feed features pop culture memes. Alchemy 43 is big on making its concept approachable. Alchemy 43 can move employees between locations and combine training efforts. In addition, operating outposts in relatively close proximity helps maximize operational and marketing initiatives. She explains focusing on placing several Alchemy 43 locations in hubs-along with California, it’s expanded in New York and Texas-enables it to build brand recognition in those areas. “And I think, ultimately, what does it look like at the end of all of that? Probably some kind of strategic exit.” It’s going to take a lot of support and resources to get there, but we’re here for the battle,” says Levy. “Obviously, that’s going to take capital. Founder Nicci Levy envisions it having as many as 250 to 300 locations in the United States. The aesthetics concept, which opened its first location in Los Angeles in 2016 and has raised $30 million in funding, plans to accelerate growth. Alchemy 43 Opens New Southern California Location, Aspires To Open Hundreds In The USĪs part of its strategy to multiply units in geographic hubs, Alchemy 43 has planted a location in Corona del Mar, an upscale enclave of Newport Beach, its fourth location in Southern California and tenth location overall.
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